PRODUCT INSPIRATION
Over the years, I’ve had the chance to travel the world. I've experienced dramatic vistas and exciting expanses. However, nothing hits home like my small town roots. No matter how grand the views have become there is simply nothing like the feel of a small town.
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That first heartbreak stays with you and there is nothing like sitting on the porch at home to bring back those emotions and memories. It was during one trip back home when the inspiration for this product stuck with me. Nothing is quiet as nostalgic as that blue, broken hearted feeling to remind you of your roots and the people that helped shape you into the person you are today.
INSPIRATION: THE ADVERTISING
I've always been drawn to nature and the beauty found in the ordinary that surrounds us daily. The everyday grace and comfort found in those simple things is what inspired this product. The color blue resonates with me and it's hues enhance and represent all emotions. No matter your mood there is a shade to reflect those emotions.
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Growing up in the south I have been surrounded by the beauty and charm of architecture and tradition. I've experienced the lines, the colors and the serenity they offer. The quiet comfort of a porch, the twinkle of a sparkler in the night air and the joy to be found in the fragrance of a blooming hydrangea highlight the experience this product is built upon.
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INSPIRATION: THE LOGO
As a lover of travel the idea of a road sign inspired this logo. Travel allows us to leave behind the heartbreak yet always helps us to find our way back to the comfort of home. The iconic road sign will resonate with the majority of the population and bring back memories of adventures taken and those yet to be had.
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